The Social Media campaign

Posted June 01, 2009  |  By Hilary Smith, Customer Support Manager  |  Filed under: Social Media

Most of us wouldn't be able to invite and have half of these Social Media executives show up to discuss strategy with us for our own personal social media campaigns.

But as any good marketer knows, it sometimes helps to attach your brand to a high profile personality....say, a personage some people are saying may be a presidential candidate.

So when Cory Booker invited the Social Media elite to a "strategy session" recently, most of the current luminaries showed up to share expertise, and gain a little star power as well.

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Wondering how Twitter can help your bottom line?

Posted May 20, 2009  |  By Hilary Smith, Customer Support Manager  |  Filed under: Social Media

Still trying to figure out how Twitter can really help you in your business?

Probably the single biggest added-value that Twitter has over the competition, is direct access to people and organizations with which you might never otherwise have direct contact.

These can translate into: potential customers, clients, suppliers, and business contacts.

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The art of Tweeting

Posted April 15, 2009  |  By Hilary Smith, Customer Support Manager  |  Filed under: Social Media

So, you've read up on Twitter, and given its rising prominence, decided you better check it out. But what do all those 140 character Tweets mean? And how best to maximize those 140 characters, while simultaneously building a following for you or your business, and really mine Twitter's utility? This handy guide by Ruhani Rabin, unlocks the secrets of the "Twitter Code", and will help you become an expert so you can start Tweeting immediately.

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LinkedIn popular with business users

Posted January 21, 2009  |  By Hilary Smith, Customer Support Manager  |  Filed under: Digital Marketing, Social Media

According to research from CMS Watch, which looked at several social media sites, LinkedIn is currently the site working the hardest to address enterprise social computing needs. Read why LinkedIn might be the best place to gain client base on the web right now, and also check out the original report from CMS Watch.

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LinkedIn Explained

Posted July 16, 2008  |  By Hilary Smith, Customer Support Manager  |  Filed under: Digital Marketing, Social Media

Why should you use LinkedIn over Facebook? Maybe you should be using both? This explanatory video from Common Craft highlights the strengths of LinkedIns networking abilities, to help users understand how to maximize their presence there (getting leads and recommendations from former clients and colleagues).

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What exactly IS Twitter?

Posted June 03, 2008  |  By Hilary Smith, Customer Support Manager  |  Filed under: Digital Marketing, Social Media

Watch this video from Common Craft to find out how the latest social media phenomenon works, and can help you and your business.

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